Application Guidance

​Planning to submit a show to LIF? 🎭✨

Whether you have an established show, are refining an unscripted concept, or are prepping a brand-new production, how you package and pitch your work is just as important as what happens on stage.

Here’s a quick guide based on key takeaways from our recent info session on pitching, marketing, audience experience, and festival submissions:

📸 High-Quality Visuals (Pictures and Video)

• Ditch low-res stage stills. High-resolution photos with strong contrast and dynamic lighting immediately stand out in event listings and print programmes.
• Ensure images accurately capture the energy, tone, and genre of your performance.
• Ensure all video is audible.

✍️ Clear & Compelling Copy

• The Pitch: Write a concise, engaging summary of your show. Lead with the core concept e.g., what makes your show unique? Who are you inspired by?
• Tone Match: Make sure the voice of your written copy matches the aesthetic of your show (e.g., dramatic, comedic, experimental).

📢 Festival Submissions

• Concise Company Bios: Focus on key achievements, core artistic identity, and clear hooks. If you're a new group, emphasise your collective background and distinct vision rather than padding history.
• Audience Focus: Frame your promotion around the audience’s experience, what will they feel, witness, or participate in?

📁 File Sharing

• Drive Etiquette: Label files clearly (e.g., ShowTitle_PhotoCredit_Photo1) and check access permissions before sending links to festival programmers.